If Your Website Could Talk, What Would It Tell You?
The good thing is that while your website can’t talk to you, it can talk with Google Analytics. And it has a lot to say.
Google Analytics is a free service provided by Google to track important information about your website. If you check your website analytics regularly, you can identify changes you might need to make to your website, or where you are promoting it.
Traffic Sources: Google Analytics can tell how people are getting to your website by indicating if typed your name directly into the browser, if another website referred them and which ones including different search engines. If the largest traffic source is your direct url, then the people visiting your website are people you’ve given your card to or had some kind of direct contact with already.
If you are getting traffic from search engines than you can track if people are searching you by name or by specific keywords and even see which ones. This helps you determine if you want to run an Adwords or other pay-per-click campaign and which terms will be the best value for you.
Visitors: This is an extensive section of Google Analytics because you can track what countries your visitors are in, what browsers they use, if they are on mobile devices, how often they visit, and how long they stay on your website.
You can use this information to ensure your website is cross browser friendly, make sure you have a mobile friendly version of your site. Knowing how long your visitors are staying also gives you insight into the effectiveness of your website and whether it can hold their interest.
Content: So you know where you visitors are coming from, how they are viewing your page and with the Content tracking, you learn where on your website they go, how long they stay on each page and what pages they leave your website one.
If you were wondering does a specific page interest your visitors, all you have to do is check the statistics on that page. If the visit rate is low, look at the content on that page and compare it with a page that has high visits or a long visit time on. What did you do differently?
Google Analytics is a powerful tool to help you continuously improve your website; oh, and it’s still free so go check it out!